Privacy Policy

Last Updated: April 5, 2025

Blix Digital (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the secure handling of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website at https://blix.digital (the “Site”) or engage with our AI automation services (the “Services”).

By accessing the Site or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or Services.

1. Information We Collect

We collect information to provide and improve our Services. The types of data we may collect include:

1.1 Personal Information You Provide

When you:

• Book a consultation or demo
• Submit a contact form
• Subscribe to our newsletter
• Engage with our team via email or chat

We may collect:

• Full name
• Email address
• Phone number (including WhatsApp)
• Company name and job title
• Business website and social media links
• Project requirements or messages

1.2 Data Collected for Service Delivery

To build and deploy AI automation solutions for your business, we may collect or process:

• Business workflows and operational data
• Customer service scripts, FAQs, and knowledge base content
• CRM, email, or social media account access (with your permission)
• Chatbot training data (e.g., product info, pricing, policies)

This data is used solely to configure, train, and optimize your custom AI solutions.

1.3 Automatically Collected Data

When you visit our Site, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referral source (e.g., Google, social media)
• Cookies and tracking technologies (see Section 5)

We use this data to analyze traffic, improve user experience, and enhance Site security.

2. How We Use Your Information

We use the collected data for the following purposes:

• To respond to your inquiries and schedule consultations
• To deliver, customize, and support your AI automation projects
• To train AI chatbots on your business-specific data
• To integrate with your third-party tools (e.g., CRM, email, WhatsApp)
• To send service-related communications (e.g., updates, invoices, support)
• To improve our website, Services, and customer support
• To comply with legal obligations and prevent fraud

We do not sell, rent, or share your personal data with third parties for marketing purposes.

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA) or the UK, we process your data based on one or more of the following legal grounds:

• Consent: When you opt in to receive communications or approve data usage for AI training
• Contractual necessity: To fulfill our obligations in delivering Services
• Legitimate interests: For improving our Site, marketing (where permitted), and operational efficiency

You may withdraw consent at any time by contacting us.

4. Data Sharing and Disclosure

We do not sell or rent your personal information. However, we may share data with:

4.1 Trusted Third Parties

• Service providers (e.g., hosting, payment processors, automation platforms like n8n, Make, Zapier, Dialogflow) who assist in delivering our Services under strict confidentiality agreements.
• Cloud infrastructure providers (e.g., Google Cloud, AWS) where data may be stored or processed.

4.2 Legal & Compliance

We may disclose your information if required by law, such as:

• To comply with a court order, subpoena, or government request
• To enforce our Terms and Policies
• To protect our rights, safety, or property, or that of others

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction, subject to appropriate safeguards.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Enhance site functionality
• Analyze traffic and user behavior
• Deliver personalized content and ads (via Google Analytics, Facebook Pixel, etc.)

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

We use:

• Essential cookies: For site operation
• Analytics cookies: To understand user engagement
• Marketing cookies: Only with your prior consent

6. Data Security

We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration, including:

• Secure access controls and authentication
• Encryption of data in transit (SSL/TLS)
• Regular system monitoring and updates
• Limited access to sensitive data

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary:

• For active clients: Throughout the duration of our engagement and as needed for support, billing, or legal compliance
• For prospects: Up to 2 years unless you request deletion
• For marketing contacts: Until you unsubscribe or withdraw consent

After this period, data is securely deleted or anonymized.

8. International Data Transfers

Your data may be transferred to and processed in countries outside the UAE, including the United States and the European Union. These regions may have different data protection laws.

When transferring data, we ensure appropriate safeguards are in place, such as:

• Using service providers compliant with GDPR (e.g., EU-U.S. Data Privacy Framework)
• Implementing contractual protections

9. Your Rights (GDPR, CCPA & UAE DPPA)

Depending on your location, you may have the right to:

• Under GDPR (EU/UK):
• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Data portability
• Withdraw consent

Under CCPA (California):

• Know what personal data is collected
• Request deletion of your data
• Opt out of sale/sharing of data (we do not sell data)
• Non-discrimination for exercising rights

Under UAE Data Protection Law (DPPA):

• Be informed about data collection
• Access, correct, or delete your data
• Object to processing
• Lodge a complaint with the UAE Data Office

To exercise any of these rights, contact us at hello@blix.digital. We will respond within 30 days.

10. Children’s Privacy

Our Site and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the data promptly.

11. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media, automation platforms). We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the “Last Updated” date. We encourage you to review this policy periodically.

Continued use of our Site or Services after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Company Name: Blix Digital
• Address: 32, Emarat Atrium, Al Wasl, Sheikh Zayed Road, Dubai, United Arab Emirates
• Email: hello@blix.digital
• Website: https://blix.digital

You may also reach out to us through our contact form on the website.

For data protection inquiries, we aim to respond within 7 business days.

14. Governing Law

This Privacy Policy is governed by the laws of the United Arab Emirates, particularly the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and its amendments. Any disputes shall be subject to the exclusive jurisdiction of the courts in Dubai, UAE, unless otherwise required by applicable law.